How to Create Advertising
That Gets Results
Is a thumbnail to the elements
needed to understanding the process
to creating a program to ultimately
getting the results needed as
well as the details of understanding
what's realistic in the advertising
Make Your Sales Promotion
Is a document to assist you in
understanding the best elements
of Sales Promotion, elements may
include sampling, coupon, a value
of at least 1/3 value of the product.
Other elements may be Trade Coupons,
Price-Offs, Refund Offers, Rebates,
Contests and Sweepstakes, Premiums,
How to Launch New Products
Is an overview on the necessary
elements needed for successful
launch of a new product or service,
elements include, the product
itself, the packaging, the name,
direct response, pricing, advertising
and a "BIG IDEA"!
Vendor Supported Advertising
Is an organized way of periodically
securing special promotional allowances
from a retailers key vendors.
Steps include: 1. Qualifying the
Retailer, 2. Dates and Themes,
3.The Vendors, 4. The Promotional
Package and 5. Production.