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Twenty years ago, I invented the
systems for Posting Broadcast Schedules,
negotiating under delivery and setting
parity standards for media and markets.
Today, that information is still
as valuable as it once was and Mega
Media still leads the way in innovation
and proprietary systems in negotiating
media with its revolutionary system
Parity Standards, Inter-Media Comparison
and Value Per Impression.
Twenty years ago we created inter-media
comparison and it became the springboard
for Parity Standards and Return
on Investment/Value Per Impression.
Parity Standards allow us to buy
most markets as much as 60% better
than SQUADS antiquated method for
comparing market costs.
Parity Standards allow for consistent
value from one medium to the next
as well as markets that vary wildly
Enclosed are some comparisons of
how we compare media on a like basis
to make decisions and utilize the
information to negotiate the best
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download the corresponding PDF.
Enclosed here are:
Managing and Evaluating Cable
Managing and Evaluating Broadcast
Managing and Evaluating Newspapers
Managing and Evaluating Radio
Pros and Cons of Various Media
To learn more contact Dan Oliver